A man walks in to his favourite clothing store to purchase a new bow-tie. As he approaches the tie rack a newly hired sales assistance approaches, extends a hand and says to the man, “Welcome sir, today is your lucky day! We have a special on ladies dress shoes that would be perfect for you!…
This year I am presenting an optimisation focused session at the Adobe Digital Marketing Symposium held in Sydney Hiltons function centre on the 16th of July. The Symposium will feature keynotes from various other speakers including Adobe Senior VPs, Product Managers and Digital Marketing Experts. In attendance will be over 1,000 marketing executives, C.M.O.’s, digital…
The one size fits all approach to digital marketing is soon to be a thing of the past. These day’s more and more businesses are turning to optimization and personalization practices to break the paradigm of a static website browsing experience, instead opting to deliver relevant content with willing users in real-time. By removing the…
As the Optimisation Consultant at Adobe I am fortunate to work with many of our optimisation conversion clients within the Asia Pacific region to and to maximise ROI from their digital marketing initiatives, providing guidance in digital strategy and ideation, road-mapping,, governance and provide implementation support to ensure those clients have the necessary infrastructure to…
It would be hard to imagine a life without our smart devices. It all began with the smart phone phenomenon and it’s now quite common to have a smart TV sitting in the living room. More and more vehicles are now coming standard with internet equipped radio, mobile browsers and apps and the smart watch boom…
I’ve just released an update to the MboxGen tool with a number of new features. You can now visually create new Mbox’s on the page and have MboxGen load the new Mbox into Test&Target without the need to create or publish any code. You can then load Campaigns and Offers straight out of Test&Target into…
EDIT: This has been updated. Head on over to here for the latest release notes and screen shots: http://www.scottking.com.au/blog/2013/01/mboxgen-testtarget-visual-mbox-creator-update/ I decided to create a visual method to assist in wrapping Mbox code within a page, so I began work on this very simple Mbox Generator for Adobe Test&Target. To install it click & drag…